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A blog for translation buyers, business owners and language enthusiasts – focusing on translation for business and marketing and on German/English language facts
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Vier Gründe, warum KMUs in Übersetzungen investieren sollten
„Spricht man mit jemandem in einer Sprache, die er versteht, erfasst er das Gesagte mit seinem Verstand. Spricht man mit ihm in seiner...
Nicole Y. Adams
Übersetzung von Slogans — ein Fall für Experten
Slogans – in Deutschland auch oft Claims genannt – sind kurz, bestehen meist aus drei bis sieben Wörtern und vermitteln eine Botschaft,...
Nicole Y. Adams
Computer-Assisted Translation Systems Versus Machine Translation
We’re all familiar with Google Translate and have probably used it at one point or another. But do we really know what’s behind it and...
Nicole Y. Adams
Writers! Should You Have Your Writing Translated?
You put down your pen (or close your laptop) and breathe a sigh of relief—the last word of your masterpiece is finally on paper! But...
Nicole Y. Adams
Machine translation vs. human translation
Machine translation means automated translation by computer software. It can be used to translate texts without any human input. Today,...
Nicole Y. Adams
Creative Translation or Transcreation?
We’ve all heard of translation and, in particular, marketing translation. People usually use this term when they refer to a creative...
Nicole Y. Adams
Four Reasons Why Startups Should Invest in Translation
‘If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.’ —...
Nicole Y. Adams
Slogan Translation — A Matter for Experts
Slogans are usually the first thing people remember about a company. This makes them a powerful form of communication that needs to be...
Nicole Y. Adams
Localising English
Article contributed by the late Andrew Bell (The Cycling Translator) “An Industry? I thought it was a verb!” “Language localisation is...
Andrew Bell
The many aspects of marketing translation: A German-American case study
Article contributed by Else Gellinek, Sprachrausch Marketing copy varies from country to country, not only because of linguistic but ...
Else Gellinek
4 Gründe, warum Sie bei Werbetexten lieber auf automatische Übersetzungstools verzichten sollten
Gastbeitrag von Caterina Saccani Beim Thema Übersetzen denken viele sofort an kostenlose Übersetzungstools, wie z.B. Google Translate....
Caterina Saccani
The Key Differences Between PR and Marketing
Article contributed by David at Quadrant PR While people often confuse public relations with marketing, they are two very different...
David
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