PR opportunities for small businesses

Small businesses can fall back on an ever-growing variety of PR opportunities to make a name for themselves. Here is an overview of the ones most likely to lead to success:   Twitter After you set up your account on Twitter, start looking for media outlets in which you would like to be featured. Use the search function and use relevant hashtags. As time is money and we’re on a tight...
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Offline networking for business growth

The aims of networking Networking is one of those buzz words that seems to be in everyone’s mouth lately. Business networking groups are springing up everywhere, and networking has become a fixture in today’s business world. But what exactly do we mean by the term networking? First, networking serves to build relationships, support networks and trust. This is important because people...
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Maximising PR opportunities – How to pitch

Whenever you spot a potential PR opportunity, you need to have a pitch ready in order to be able to make contact right away. It is advisable to keep an easily accessible basic draft of your pitch on your desktop or in your email outbox and adapt it as needed to suit new PR opportunities. If you’re not feeling creative, check out Buzzuka.com. Enter a few details such as target audience,...
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International relationships as an investment

Sometimes international prospects require a little more personal attention in the beginning. Creating a multicultural relationship requires time and effort for both parties. Having said that, the extra time put in can well be worth the investment. Just like local clients, international prospects can become very loyal long-term customers if they are happy with your products and services. Once you...
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How marketing translation can help small businesses – My interview on the TranslatorThoughts blog

In 2013 Chiara Grassilli from TranslatorThoughts approached me and kindly interviewed me on PR, corporate and marketing translation for small businesses, the niche I have specialised in. “A couple of months ago I was looking for translators specialized in marketing translation for my interviews series. After much research I found Nicole Adams’ website www.nyacommunications.com. She was...
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Getting your message across

Dealing with international prospects can easily seem challenging for small business owners with little experience in intercultural communication. It is sometimes hard to work out exactly how your message has been received by your target audience. In some circumstances you may even be unsure as to what exactly it is that your international prospect needs to hear from you. Just like with your...
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