PR opportunities for small businesses

Small businesses can fall back on an ever-growing variety of PR opportunities to make a name for themselves. Here is an overview of the ones most likely to lead to success:   Twitter After you set up your account on Twitter, start looking for media outlets in which you would like to be featured. Use the search function and use relevant hashtags. As time is money and we’re on a tight...
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Why blogs make the perfect PR tool

You may have the best product in the whole world. Your service could be far superior to anything that the competition has to offer. But if you do not communicate these benefits to the customer well, you are destined to fail. The fact is – you are only as good as your customer perceives you to be. Corporate communications and PR therefore become crucial not only to success, but also to survival....
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Maximising PR opportunities – How to pitch

Whenever you spot a potential PR opportunity, you need to have a pitch ready in order to be able to make contact right away. It is advisable to keep an easily accessible basic draft of your pitch on your desktop or in your email outbox and adapt it as needed to suit new PR opportunities. If you’re not feeling creative, check out Buzzuka.com. Enter a few details such as target audience,...
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Jurytätigkeit bei den German Stevie Awards

Die Stevie Awards gehören zu den größten, internationalen Wirtschaftspreisen und genießen seit über 12 Jahren besondere Anerkennung in der Wirtschaftswelt mit Programmen wie den International Business Awards. Die Stevie Awards Programme erhalten jährlich über 8.000 Bewerbungen von Unternehmen und Organisationen aus über 60 Ländern.   Aktuell habe ich das Vergnügen, nach den International...
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Advantages and drawbacks of PR

Public relations and corporate advertising are integral parts of companies’ overall promotional effort that must be managed and coordinated with the other elements of the promotional mix. However, they don’t always share the specific objectives of product and service promotion but have traditionally been designed to change attitudes towards an organisation or issue rather than to promote...
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PR’s evolution over the past decade – Great article by Mark Thabit

PR Daily today posted a very informative article about the history of PR over the past decade. Definitely worth a read! “Public relations’ roots extend back to ancient times. Around 1800 B.C., the Sumerians used primitive forms of public influence and communications to explain how to grow crops. From there, the road to modern PR includes Harvard College using brochures to raise money for...
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