Why blogs make the perfect PR tool

You may have the best product in the whole world. Your service could be far superior to anything that the competition has to offer. But if you do not communicate these benefits to the customer well, you are destined to fail. The fact is – you are only as good as your customer perceives you to be. Corporate communications and PR therefore become crucial not only to success, but also to survival....
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International relationships as an investment

Sometimes international prospects require a little more personal attention in the beginning. Creating a multicultural relationship requires time and effort for both parties. Having said that, the extra time put in can well be worth the investment. Just like local clients, international prospects can become very loyal long-term customers if they are happy with your products and services. Once you...
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Cross-cultural consulting in the translation process

Tea C. Dietterich is CEO of 2M Language Services Translations, a firm that provides a range of services including translations, foreign language typesetting and desktop publishing, multilingual publications and cross-cultural training. Here is what she says about the importance and intricacies of cross-cultural and linguistic consulting (Source: Diversification in the Language Industry*):...
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Poor English is never the answer

As a corporate communications specialist, I have many clients who are businesses with headquarters in Germany or Switzerland and offices abroad. The majority of their workforce therefore doesn’t speak German. As a result, most of these companies choose to use English in their internal communications and in employee magazines in particular. So far so good. Professional PR and corporate...
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Choosing the best solution for your business: What makes a stand-out PR translation service provider?

Public relations, marketing, advertising and communications companies, as well as solopreneurs and small business owners who want to expand internationally will need to hire the services of a professional translation service provider to adapt their entire marketing and brand collateral in order to appeal to the target market. To this end, a generalist translation agency will not be sufficient,...
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How marketing translation can help small businesses – My interview on the TranslatorThoughts blog

In 2013 Chiara Grassilli from TranslatorThoughts approached me and kindly interviewed me on PR, corporate and marketing translation for small businesses, the niche I have specialised in. “A couple of months ago I was looking for translators specialized in marketing translation for my interviews series. After much research I found Nicole Adams’ website www.nyacommunications.com. She was...
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