PR opportunities for small businesses

Small businesses can fall back on an ever-growing variety of PR opportunities to make a name for themselves. Here is an overview of the ones most likely to lead to success:   Twitter After you set up your account on Twitter, start looking for media outlets in which you would like to be featured. Use the search function and use relevant hashtags. As time is money and we’re on a tight...
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Why blogs make the perfect PR tool

You may have the best product in the whole world. Your service could be far superior to anything that the competition has to offer. But if you do not communicate these benefits to the customer well, you are destined to fail. The fact is – you are only as good as your customer perceives you to be. Corporate communications and PR therefore become crucial not only to success, but also to survival....
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Benefits of English as the Corporate Standard in International Businesses

More and more businesses are choosing to adopt an English-only strategy, particularly at corporate level. ULearn‘s Shane Whelan takes a closer look at this phenomenon in this interesting infographic:                                                      ...
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Offline networking for business growth

The aims of networking Networking is one of those buzz words that seems to be in everyone’s mouth lately. Business networking groups are springing up everywhere, and networking has become a fixture in today’s business world. But what exactly do we mean by the term networking? First, networking serves to build relationships, support networks and trust. This is important because people...
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Interkulturelle Kommunikation – Werbebotschaften verständlich vermitteln

Übermitteln Sie Ihre Botschaft Kleinunternehmen sind interkulturelle Kommunikation meist nicht gewohnt und empfinden den Umgang mit potentiellen Kunden aus dem Ausland als schwierig. Es ist oft nicht leicht herauszufinden, wie Ihre Werbebotschaft bei der Zielgruppe angekommen ist. Vielleicht haben Sie auch Schwierigkeiten zu verstehen, was genau Ihr potentieller Kunde aus dem Ausland von Ihnen...
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Maximising PR opportunities – How to pitch

Whenever you spot a potential PR opportunity, you need to have a pitch ready in order to be able to make contact right away. It is advisable to keep an easily accessible basic draft of your pitch on your desktop or in your email outbox and adapt it as needed to suit new PR opportunities. If you’re not feeling creative, check out Buzzuka.com. Enter a few details such as target audience,...
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